Groundbreaking LGBT Population Projection Study

  |   News

Motivate, the leading specialized media partner in the United States, released its 2015-16 LGBT population projection dataset. The geospatial analytics that Motivate provides for millennial segmentations, Hispanic, African American, Asian and other growth markets, can now be attained for the LGBT community. This includes population projections and detailed portraits that reveal the locations of target LGBT consumers at macro (DMAs) and micro (zip codes) geographies.


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“Working with clients and agency partners, our job is to help answer the questions of why and where,” said Trevor Hansen, CEO of Motivate. “Many clients have been asking us how to market size the LGBT community, what retail locations should be ‘traited’ for these consumers and for relevant and dedicated messaging. Now, we can help answer these questions by having the only LGBT population projection in the market. This community is a powerful market and we are proud to be able to exclusively deliver the attention and detail it deserves and marketers demand.”

Complete LGBT data projections and analysis will be available to Motivate’s agency partners and clients. For more information concerning custom built LGBT insights for your clients and brands, please contact us at or 866.664.44332.


About Motivate

Motivate is the leading specialized media partner in the United States. We deliver relevant media activation for today’s growth markets: Multicultural, LGBTQ, Millennial, Moms, Military and Mature. Motivate combines data-driven insights with the proven effectiveness of targeted media to drive measurable ROI. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We are proud to be a WBENC certified company. For more information about Motivate, please visit or call 866.664.4432.