Author: NEMA

Interactive: Retail Activation In The LGBTQ Community

  |   News

The LGBTQ community is seeing an exponential surge in affirmative visibility. Favorable political rulings and a growing sum of “out” celebrities contribute in LGBTQ individuals proudly self-identifying and expecting brands to embrace them just as much. Marketers should prioritize inclusivity, take note of the growing...

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Groundbreaking LGBT Population Projection Study

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Motivate, the leading specialized media partner in the United States, released its 2015-16 LGBT population projection dataset. The geospatial analytics that Motivate provides for millennial segmentations, Hispanic, African American, Asian and other growth markets, can now be attained for the LGBT community. This includes population...

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